PSCU Reports Significant Holiday Season Growth for Owner Credit Unions

Dramatically different consumer behaviors drive continued acceleration of contactless and digital payment methods

St. Petersburg, Fla. — (Jan. 14, 2021) — PSCU, the nation’s premier payments credit union service organization (CUSO), today reported year-over-year debit and credit overall same-store sales volume growth of 11.4% among its Owner credit unions during the 2020 holiday season. Within the Retail Goods sector, purchases over the cumulative reported eight-week holiday period (Nov. 2 through Dec. 27) among PSCU Owner credit unions were up 18.1% for credit and 26.2% for debit, substantially outpacing the market rate of 3.6% to 5.2% forecasted by the National Retail Federation (NRF).

“This year’s holiday shopping season was dramatically different from prior years as the COVID-19 pandemic continues to impact and shift consumer behavior,” said Glynn Frechette, senior vice president, Advisors Plus at PSCU. “More consumers shopped earlier and from home, further accelerating the adoption of contactless and digital payment methods. Despite these changing market dynamics, we are pleased with the strong performance of our Owner credit unions over the holiday period and remain committed to helping them successfully navigate the evolving pandemic environment and associated market conditions.” 

To calculate 2020 holiday data, PSCU’s Data & Analytics and Advisors Plus teams compiled and analyzed information from credit unions that leveraged the CUSO for debit and/or credit processing during both the 2020 and 2019 holiday shopping periods, comparing year-over-year data from the two periods. PSCU’s key observations from the cumulative reported eight-week holiday period (Nov. 2 through Dec. 27) included:

The 2020 holiday season results were aligned with PSCU’s findings from its 2020 Eye on Payments study, which showed a notable year-over-year increase in respondents who reported having a contactless card, an increase in consumers likely to use mobile wallets and a continued preference for debit across all demographics for the second straight year.

“PSCU’s robust data warehouse provides accurate, real-time data and analysis for our Owner credit unions,” said Jeff Carelli, senior vice president, Data & Analytics at PSCU. “These capabilities, along with our industry-leading suite of advanced analytics tools, Member Insight, enable our credit unions to easily access their own member data and compare their performance against the broader market, tailor their programs and solution offerings for the needs of their members, and make strategic decisions to help drive growth and better serve their members.”

About Advisors Plus
Founded in 2004, PSCU’s Advisors Plus offers consulting services for credit unions to help fuel growth and achieve financial and business goals. From project analysis to implementation and management, Advisors Plus offers an end-to-end portfolio of consulting services including business strategy, business and affinity cards, credit and debit cards, contact center optimization, risk and collections analysis, branch sales training, marketing services, and B2C campaign execution. Whether your credit union is looking to expand its offerings, build a legacy of community involvement, create the strongest possible capital footing—or all of the above—Advisors Plus consultants bring the strategic vision, deep industry expertise, and proprietary data analytics needed to help credit unions better serve their members and their communities. For more information, visit

About PSCU
PSCU, the nation’s premier payments CUSO, supports the success of 1,500 credit unions representing more than 5.4 billion transactions annually. Committed to service excellence and focused on innovation, PSCU’s payment processing, risk management, data and analytics, loyalty programs, digital banking, marketing, strategic consulting and mobile platforms help deliver possibilities and seamless member experiences. Comprehensive, 24/7/365 member support is provided by contact centers located throughout the United States. The origin of PSCU’s model is collaboration and scale, and the company has leveraged its influence on behalf of credit unions and their members for more than 40 years. Today, PSCU provides an end-to-end, competitive advantage that enables credit unions to securely grow and meet evolving consumer demands. For more information, visit