2023 Eye on Payments: Part 4 — Payment Preferences by Generation
By: Tom Pierce, Chief Marketing Officer, VeleraSummary: Different generational cohorts view their finances, make purchases and approach their payment preferences with distinctive nuances. Welcome to the final installment of our four-part blog series on PSCU’s 2023 Eye on Payments consumer payments study. In this blog, PSCU Chief Marketing Officer Tom Pierce explores how payment preferences differ by generation.
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Author: In his role as Chief Marketing Officer, Tom Pierce is responsible for leading and executing Velera's (formerly PSCU/Co-op Solutions) marketing and communications strategy, including brand development and sentiment, public relations, go-to-market strategy, market research and events. Pierce has successfully led marketing teams for more than 30 years, with the latter half of his career spent in the payments industry. Prior to joining PSCU, Pierce served as Chief Marketing Officer for Cardtronics, the largest global ATM operator, and held senior marketing roles at FIS, Metavante and Wausau Financial Systems.
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