The Value of a Rewards Program: Loyalty Redeemers Spend More
By: Annie Cox, VP Product Management Loyalty Solutions, VeleraSummary: Why do consumers keep certain cards top-of-wallet? For many, it's the rewards. The third in our series on Velera's 2024 Eye on Payments consumer payments research study, Annie Cox, Velera's VP of Product Management Loyalty Solutions, reveals the correlation between redeemers of loyalty rewards and how much those redeemers spend on their cards.
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Author: Annie Cox, CCUE, CUDE, is vice president of Product Management, Loyalty Solutions at Velera. In this role, she manages a suite of growth solutions including CURewards®, Member Loyalty Enterprise Rewards and Merchant Funded Rewards programs, helping credit unions define growth strategies. Prior to managing Loyalty Solutions, Cox was a member of the Velera New Product Development team. Before joining the company in 2006, she specialized in member education and growth initiatives in the credit union industry.
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