Identity Intelligence Solutions



PSCU Identity Intelligence Solutions

Cardholder interaction with credit unions is ever-changing. Consumers use multiple channels and different devices and expect immediate, convenient and safe access. PSCU’s Identity Intelligence Solutions deliver actionable identity intelligence, allowing your credit union to focus on your members’ experience and combat fraud with minimal friction by providing a concise, 360-degree view of identity risk at every point of the member lifecycle.

Identity Resolution – Resolves unique, single identities (natural persons) with foundational, enriched data and determines location-based households, with best-known demographic, contact and personally identifiable information (PII) data.

  • Validate and authenticate “natural person” identities with confidence
  • Leverage deep and the most accurate data in the market so your credit union can better understand your members
  • Access to the largest and broadest data repository consisting of 80 billion records from 10,000 sources, including:
    • Identity records from all three of the major credit bureaus (non-FCRA)
    • Government Records – federal, all 50 states, local, federal courts and over 2,800 county and other proprietary sources
  • Monitor key data fields, including confidence scores, best known full name and physical address, special address flag, social security number and date of birth, multiple best-known phone number and phone types and deceased person indicator

Identity Resolution data has been integrated into these Member Insight solutions:

  • DataVue – new Natural Person Folder in the Card Account Activity universe
  • CommunityVue – three new Identity Resolution Data Variance reports

Identity Resolution use cases include:

  • Knowing Your Member – resolve data gaps, maintain data quality and integrity
  • Marketing and Campaign Management – improve targeting and campaign response rates
  • Credit Bureau Scoring Validation – improve credit score hit rate with accurate personal data
  • Authentication – prevent and detect fraud, lower charge-off expenses
  • Channel & Servicing Event Data – integrate with Member Content channels

Your members deserve the best products & services available.

You deserve a partner who understands every aspect of your credit union. Get everything you deserve with PSCU.

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