Identity Intelligence Solutions

PSCU Identity Intelligence Solutions

Cardholder interaction with financial institutions is ever-changing. Consumers use multiple channels and different devices and expect immediate, convenient and safe access. PSCU's Identity Intelligence Solutions deliver actionable identity intelligence, allowing your financial institution to focus on your customers’ experience and combat fraud with minimal friction by providing a concise, 360-degree view of identity risk at every point of the customer lifecycle.

Identity Resolution – Resolves unique, single identities (natural persons) with foundational, enriched data and determines location-based households, with best-known demographic, contact and personally identifiable information (PII) data.

• Validate and authenticate “natural person” identities with confidence
• Leverage deep and the most accurate data in the market so your financial institution can better understand your customers
• Access to the largest and broadest data repository consisting of 80 billion records from 10,000 sources, including:
• Identity records from all three of the major credit bureaus (non-FCRA)
• Government Records – federal, all 50 states, local, federal courts and over 2,800 county and other proprietary sources
• Monitor key data fields, including confidence scores, best known full name and physical address, special address flag, social security number and date of birth, multiple best-known phone number and phone types and deceased person indicator

Identity Resolution data has been integrated into these Member Insight solutions:

• DataVue – new Natural Person Folder in the Card Account Activity universe
• CommunityVue – three new Identity Resolution Data Variance reports

Identity Resolution use cases include:

• Knowing Your Customer – resolve data gaps, maintain data quality and integrity
• Marketing and Campaign Management – improve targeting and campaign response rates
• Credit Bureau Scoring Validation – improve credit score hit rate with accurate personal data
• Authentication – prevent and detect fraud, lower charge-off expenses
• Channel & Servicing Event Data – integrate with Member Content channels

Life Stage Identity

• Life Stage Identity delivers the power of predictive analytics to help financial institutions refine and improve marketing strategies for better results. In partnership with LexisNexis, Life Stage Identity accesses the industry’s most robust sources of next-generation life stage data and enriches it with proven linking analytics to augment traditional marketing data sources. The results lead to:

  • Improved targeting accuracy
  • Increased marketing ROI
  • A boost in marketing response rates
  • Decreased customer acquisition costs

• The best life stage data drives the best marketing. Financial institutions can gain valuable insights into their customers' behaviors and who they really are by using powerful life stage data.

  Life Stage Identity solution is the driver for effective marketing because it allows your financial institution to assemble true natural person-level, household, relative and associate of the natural person, geographic population data. Such featured attribute data includes real property records, occupational records, education, demographic data, other assets, automobile records, financial risk records and more. Life Stage Identity provides a deeper understanding of your customers, resulting in more actionable insights across multiple channels.

• Life Stage Identity includes data from four different segment data categories:

  • Natural Person - This segment is made up of actual natural person-level data that is not sourced from modeled, surveyed or summarized data. This segment provides richer insights into the natural person’s occupation, demographics, education, assets, current residence, derogatory events and more.
  • Household - This segment provides the same insights as the Natural Person category except at the natural person’s household level.
  • Relative & Associates - This segment connects more enriched insight data to relatives and associates of the natural person allowing your financial institution to extend your marketing strategies to like-minded individuals who are part of the natural person’s circle of influence.
  • Geographic Population - Data from this category is highly predictive and provides improved efficiencies in model building and marketing strategies by using ZIP+4 and ZIP code data of the natural person.

• Life Stage Identity data has been integrated into the following Member Insight solution:

  • DataVue – New Natural Person universe

• Once the financial institution enrolls and is properly credentialed, they can select up to six Featured Attribute Bundles:

  • Automobile Insights
  • Real Property Insights
  • Current Residence Insights
  • Other Assets Insights
  • Education Insights
  • Occupation Insights

• Life Stage Identity use cases include:

  • Aids in the creation of propensity product lists/reporting.
    • Propensity for mortgage, auto, home equity, commercial and vehicle loans
    • New membership and organic household membership growth
    • Promote student products (debit card, credit card, checking account)
  • Help institutions create well-rounded consumer profiles.
    • Provides opportunities into segments ignored by marketers; for example, thin/no credit file consumers.
  • Can be used in marketing campaigns and predictive analytics modeling.