CUSO’s Advisors Plus “Spend and Give” campaign gives back to communities in which credit unions live and work, while also supporting local businesses
St. Petersburg, Fla. — (Dec. 3, 2020) — During these challenging times, many people are looking for ways to help. With this in mind, PSCU’s Advisors Plus created and launched the “Spend and Give” campaign to give members of PSCU Owner credit unions a way to support local businesses and give back to their credit union’s charity of choice. PSCU, the nation’s premier payments credit union service organization (CUSO), pledged to match funds raised. Ultimately, PSCU and 12 participating credit unions donated a total of $150,000 to 11 charities.
“The COVID-19 pandemic has impacted and touched the lives of almost every credit union member, along with their family, friends and colleagues,” said Glynn Frechette, senior vice president, Advisors Plus at PSCU. “We are extremely proud to further provide support and hope to our Owner credit unions, their members and communities through our ‘Spend and Give’ campaign. The credit union philosophy of ‘people helping people’ has become even more important as we navigate the impacts of the pandemic, and we will continue to put this at the forefront of all we do at PSCU.”
The 2020 “Spend and Give” campaign ran in July and August. During the campaign, participating credit unions donated 1% of each transaction conducted by members using their credit union-issued debit or credit card to a charity of the credit union’s choosing. Credit unions recommended members order takeout from a neighborhood restaurant, tackle a home improvement project, pick up groceries and support local businesses through their purchases. The nearly $150,000 raised was donated to organizations including Children’s Miracle Network Hospitals, Feeding America and local food banks, among other charities.
UMassFive College Federal Credit Union (Hadley, Mass.) participated in the “Spend and Give” campaign in July, raising $2,500 for The Food Bank of Western Massachusetts. With PSCU’s match, the credit union donated $5,000 to the organization, which paid for 20,000 meals for residents of the local community.
“PSCU’s ‘Spend and Give’ campaign was a win-win-win for our credit union, members and neighbors,” said Craig Boivin, vice president, Marketing, UMassFive College Federal Credit Union. “We were extremely appreciative to PSCU for allowing us to choose an organization that is so vital to our community and close to our hearts. Throughout the pandemic, PSCU has provided us with a great deal of support, from this campaign to its COVID-19 resources page and regular transaction trends reports. We are so pleased to have found a partner like PSCU that truly cares about us.”
Founded in 2004, PSCU’s Advisors Plus offers consulting services for credit unions to help fuel growth and achieve financial and business goals. From project analysis to implementation and management, Advisors Plus offers an end-to-end portfolio of consulting services including business strategy, business and affinity cards, credit and debit cards, contact center optimization, risk and collections analysis, branch sales training, marketing services, and B2C campaign execution.
For more information about PSCU’s Advisors Plus and its campaigns, visit advisorsplus.com.
PSCU, the nation’s premier payments CUSO, supports the success of 1,500 credit unions representing more than 3.8 billion transactions annually. Committed to service excellence and focused on innovation, PSCU’s payment processing, risk management, data and analytics, loyalty programs, digital banking, marketing, strategic consulting and mobile platforms help deliver possibilities and seamless member experiences. Comprehensive, 24/7/365 member support is provided by contact centers located throughout the United States. The origin of PSCU’s model is collaboration and scale, and the company has leveraged its influence on behalf of credit unions and their members for more than 40 years. Today, PSCU provides an end-to-end, competitive advantage that enables credit unions to securely grow and meet evolving consumer demands. For more information, visit pscu.com.