Prepaid cards enable credit unions to engage and connect with members who may not qualify for or even desire traditional checking accounts. The cards serve as budgeting and financial responsibility teaching tools ideal for young members, give parents the ability to control spending by their children in college and make great gifts for special occasions. Prepaid cards also give businesses a convenient way to reward employee performance.
PSCU’s prepaid programs support direct deposit to cards, multiple options for funds reloads and cardholder alerts regarding card balances and transactions. Owners control the revenue model and fees, branding, plastics design and inventory. Reloadable prepaid and EMV cards offer additional convenience and security.
Prepaid cards, especially for younger members, represent an important step on the continuum of long-term financial relationships. Prepaid leads to debit, and then to credit and other service and growth opportunities.