Be Their First Choice
As many banks and issuers curtail their rewards programs, credit unions gain an unprecedented opportunity to attract, retain and activate members with PSCU’s suite of Loyalty programs.
An engaging rewards program is a great answer when consumers ask “What’s in it for me?” We will help you design the right Loyalty program, making it simple for your members to earn meaningful rewards faster. There are plenty of options that support spending categories that align with members’ lifestyles and interests. Additionally, we offer unique experiences and personalized rewards to make members feel privileged.
Over 300 credit unions trust their Loyalty program processing, administration and strategy development to PSCU and here are a few reasons why:
- Fully integrated merchant funded loyalty programs reward your members faster than ever.
- Link multiple points-building products and services to create the ultimate Member Loyalty Rewards program.
- Customize point-generating activities to incentivize your members to activate and use their new credit union cards more frequently.
- Flexible rebate rewards can be applied how you and/or your members would like best.
- PSCU’s Loyalty Responsive website which can be accessed from the Credit Union online banking/app or sign on directly via CURewards.com. This allows members on-the-go access to their rewards accounts and more opportunities to maximize their earning potential.
CURewards®
CURewards is a dynamic rewards program that makes your credit and debit card the "card of choice" for your members. With CURewards, your cardholders earn points they can redeem for valuable awards, including airline tickets, car rentals, cruises, hotel stays and name-brand merchandise.
Business Rewards
Business Rewards uses the CURewards platform in providing points to your business card members for transactions. Business credit or debit card rewards allow members to earn points for every net dollar charged, such as 1 or 2 points for every dollar spent. The credit union sets the point calculation method they would like to offer members. Points are then redeemable for a wide range of travel and business merchandise awards, including tickets to the destination of the next business conference, high-end electronics, and office supplies.
Loyalty Mobile App
The Loyalty Mobile Application is a CURewards branded, stand-alone application. It's free to download and available from the iTunes and Google Play stores. No enrollment is required for the credit union to participate. This app provides allows your members the convenience of accessing their points earned and merchant-funded rewards offers based on their current location and redeem for merchandise and hotels anywhere they are.
Member Loyalty Rewards (MLR)
MLR enables credit unions to reward on the overall relationship activity with a member and link multiple accounts and products into a consolidated program to enhance your member’s loyalty. Your credit union can offer reward points for credit union products and services—from credit and debit cards, to mortgages, auto loans, bill payments, savings accounts and more—it’s your choice.
Merchant Funded Rewards -The Mall
Members get special offers from the stores they prefer in the merchant retailer network, earn bonus points, cash-back opportunities and receive special discount offers when they shop in-store or online.
Rebate Rewards
PSCU’s Rebate Rewards platform can be used as an incentive program that encourages a cardholder to use their credit union credit card by awarding rebate dollars for all and/or certain transactions that appear on the cardholder’s account.
Transaction Level Rewards (TLR)
TLR uses our CURewards platform to create sustained use and higher card transactions by giving credit union members limited-time promotional points. TLR incentives are free of the same restrictions as introductory rates and balance transfers, and provide a great way to attract new members and achieve positive growth.
Visa Transaction Rewards (VTR)
VTR allows Visa issuing credit unions to generate incremental interchange income by simply enrolling their Rewards BINs in VTR. The average credit union enrolled in VTR experiences a net increase of 7-11 basis points.
