Winners Selected for 4th Annual Credit Union Magic Minute

Credit union winners announced for PSCU-sponsored all-you-can-grab warehouse dash

St. Petersburg, FL (Nov. 18, 2016) – Lucky members from seven credit unions, one team playing for a charitable cause, and a former NFL defensive tackle running for a local Chicago charity will have a chance to grab all they can during a 60-second shopping cart dash this holiday season. For the fourth consecutive year, PSCU is partnering with Hinda Incentives to sponsor a sweepstakes event as part of its loyalty program. The Credit Union Magic Minute™ is scheduled to take place on December 1, 2016 at Hinda’s rewards redemption merchandise warehouse in Chicago, Ill.

“Credit unions with robust loyalty programs are really the ones that are coming out on top in an increasingly competitive financial landscape,” said Annie Cox, VP of Loyalty Solutions for PSCU. “The Magic Minute is a fun, engaging way to encourage members to keep their credit union card top of wallet throughout the all-important holiday shopping season, in addition to being a way to increase awareness about the value of credit unions in the community.”

Credit union members from APCI Federal Credit Union (Lehigh Valley, Pa.); Baltimore County Employees Federal Credit Union (Towson, Md.); Citadel Federal Credit Union (Exton, Pa.); Founders Federal Credit Union (Lancaster, S.C.); GTE Financial (Tampa, Fla.); Tinker Federal Credit Union (Oklahoma City, Okla.); and TruMark Financial Credit Union (Fort Washington, Pa.) were selected in random drawings held during the sweepstakes period. Members of credit unions enrolled in PSCU’s CU Rewards® loyalty programs registered their contact information on the CURewards website and used their credit or debit cards in at least three purchases in any of the weeks between June 20 and Sept. 25 to have their names entered into seven bi-weekly drawings that took place from Aug.1 to Oct. 24.

PSCU also awarded a place at the Magic Minute starting line to two employees of American Airlines Credit Union, a PSCU Member-Owner credit union in Fort Worth, Texas, that had the highest participation in the sweepstakes by its cardholders. The American Airlines dashers were able to choose a community initiative of their choice as the recipient of their shopping haul for the second year in a row. This year, they selected Warlick’s Warriors, which was founded to support the Answer ALS Foundation, an organization built to fund groundbreaking research efforts to end ALS for future generations. Warlick’s Warriors was created by Peter Warlick, Vice President of Finance for American Airlines and Board Member for American Airlines Credit Union.

For the first time ever, PSCU is also partnering with Anthony ‘Spice’ Adams, a former NFL defensive tackle for the Chicago Bears, to run on behalf of SOS Children’s Villages Illinois. SOS Children's Villages builds families for children who have suffered abuse, abandonment, or neglect and supports vulnerable children in 134 countries, including the United States. SOS Children’s Villages Illinois serves at-risk youth and children in foster care, as well as champions stronger communities and families throughout Illinois. Through their unique alternative to traditional foster care, the agency is committed to keeping brothers and sisters in foster care together to ensure their development and journey toward healing and reaching their fullest potential. Adams’ shopping haul will be donated directly to the four sites at SOS Children’s Villages Illinois as part of the organization’s Holiday Giving Program.

Each of the sweepstakes winners will receive an all-expense-paid trip for two to Chicago and the opportunity to pile as much top-end merchandise as they can from the warehouse shelves into an oversized shopping cart – in just 60 seconds. The average value of the haul collected by each of last year’s credit union dashers was approximately $5,000 and included high-end items such as MacBook Airs, TVs, game systems, cookware, Go-Pros, iPad Minis and more.

For more information on the Credit Union Magic Minute, visit CUMagicMinute.com.

About PSCU

Established in 1977, PSCU (St. Petersburg, Fla.) is the nation's leading credit union service organization (CUSO) and was awarded CUSO of the Year recognition by NACUSO. The cooperative is owned by over 800 member credit unions representing more than 18.9 million credit, debit, prepaid, online bill payment and mobile accounts. Comprehensive 24/7/365 member support is delivered through contact centers located throughout the United States. For more information, visit www.pscu.com.

About SOS Children’s Villages Illinois

SOS Children’s Villages Illinois, founded 25 years ago, is a 501(c)3 child welfare agency that provides a stable home in a supportive, community environment designed to help children in need grow into caring, productive, and self-reliant adults. SOS Children's Villages Illinois unites brothers and sisters in foster care and provides a safe space to heal for at-risk youth. Currently, the organization operates four sites: three Villages providing sibling group foster care at an 18-home Village (opened in 1993) in Lockport, Illinois; a 19-home Village (opened in 2004) in the Auburn Gresham, Englewood neighborhood of Chicago; a 14-home Village (opened in 2014) in the Roosevelt Square Community of Chicago, as well as Casa Tepeyac (acquired in 2011), a facility that offers preventative and in-home services in the Back of the Yards neighborhood of Chicago. For more information on SOS Children’s Villages Illinois visit: sosillinois.org