PSCU Helps Build Member Loyalty with Credit Union Magic Minute™

Holiday sweepstakes event rewards credit union members from across the country with 60-second shopping spree

St. Petersburg, Fla. – (Dec. 12, 2017) – Lucky credit union members had just 60 seconds in a warehouse filled to the brim with thousands of items to grab as much top merchandise as they could. It was the culmination of the fifth annual Credit Union Magic Minute™, a program developed by PSCU to help its Member-Owner credit unions build even tighter relationships with their members. Eight teams — including one running on behalf of charity — won an all-expenses-paid trip to Chicago earlier this month, along with an average of $5,000 in shopping spree prizes.

The Credit Union Magic Minute was developed by PSCU as a way to help Member-Owner credit unions create stronger loyalty by delivering a unique and unforgettable member experience. PSCU teamed up with Hinda Incentives — the longtime merchandise fulfillment partner for its CURewards® program — on the sweepstakes again this year.

In addition to offering a no-cost opportunity to reward lucky credit union members with a once-in-a-lifetime shopping experience, the sweepstakes increases interchange revenue. Member-Owner credit unions that participate in PSCU’s reward program are automatically enrolled in the sweepstakes. Last year, participating credit unions saw an average lift of $5 per credit member and $63 more per month on debit cards.

Seven winners were selected in random drawings held during the sweepstakes period from Apple Federal Credit Union (Fairfax, Va.), BCU (Vernon Hills, Ill.), Credit Union of America (Wichita, Kan.), OneAZ Credit Union (Phoenix, Ariz.), OnPoint Community Credit Union (Portland, Ore.), Truity Credit Union (Bartlesville, Okla.) and WESTconsin Credit Union (Menomonie, Wis.). Each winner brought a guest of his or her choosing to Chicago to take part in the festivities. Each team loaded up an average of $5,000 worth of items, including MacBook Air computers, TVs, game systems, cookware, GoPro cameras and iPads.

The participating credit union with the highest sweepstakes participation, along with demonstrating its marketing efforts to promote the campaign, was selected to run for a non-profit of its choice. Citadel Federal Credit Union (Exton, Pa.) shared its place at the Magic Minute starting line with the United Way of Lancaster County. All of the items collected will help the United Way improve the lives of those in need in the Lancaster County area.

“The Credit Union Magic Minute is a fun, memorable way to help our Member-Owner credit unions build member loyalty and engagement and keep their card top-of-wallet during the important holiday shopping season,” said Annie Cox, VP of Loyalty Solutions for PSCU. “Creating a magical experience for members, along with the opportunity to give back to a non-profit during this special time of the year, is icing on the cake for us.”

Representatives from each respective credit union made the trip to Chicago with their winning team, further strengthening the relationship between the member and their credit union. According to several credit union participants, they were hesitant to believe the news when they found out they had won. For them, Magic Minute is further evidence they are more than just a number at their credit union, and that their loyalty is truly appreciated and valued.

For more information on the Credit Union Magic Minute, visit

About PSCU
Established in 1977, PSCU (St. Petersburg, Fla.) is the nation’s leading credit union service organization (CUSO). The company was recognized as CUSO of the Year in 2016 by the National Association of Credit Union Service Organizations. PSCU’s products, financial services solutions and service model collectively support over 850 Owner credit unions representing more than 20 million credit, debit, prepaid, online bill payment and mobile accounts; protect over 2 billion transactions annually from fraud; and optimize credit union performance and growth. Comprehensive 24/7/365 member support is delivered through call centers located throughout the United States. For more information, visit