Consumers buy gift cards for the convenience they represent to the recipient. Unlike the merchant-centric gift cards available at many retail outlets, open-loop prepaid gift cards – branded for your financial institution, complete with your logo and card association brand – are accepted at numerous merchants worldwide.
PSCU’s prepaid gift cards give Owners complete control over the program’s revenue model including purchase price and fees. Owners also realize interchange income and benefit from the float on the load funds. PSCU supports its Owners’ prepaid programs with branding and marketing materials, card inventory management and reporting tools.
Gift cards remain the most popular cashless option for payments. PSCU’s prepaid gift cards – from corporate incentive to closed-loop – are accompanied by the confidence and trust that defines your credit union’s brand.