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Member Insight analytics tools accomplish in seconds the data crunching tasks that previously required days to perform, and with far greater precision and granularity. PSCU’s DataVue solution helps Owners discover the data-driven insights they need to better inform their marketing and growth strategies and tactics.
DataVue reveals member spending trends and the top merchant segments for cardholders. Pre-built or customized database queries can validate ATM placement strategies, convert inactive cardholders into engaged members and identify cardholders who could benefit from credit line increases. The ways to run queries in the DataVue tool, which supports over 650 data elements, are limited only by a card program manager’s imagination and objectives.
DataVue gives Owners an optimum resource for more effective card program management and marketing.