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Credit Union Magic Minute™ Keeps Credit Union Card Top of Wallet this Holiday Season

Nine teams participate in 60-second shopping spree sponsored by PSCU, including two teams supporting charity

St. Petersburg, FL (December 8, 2016) – For one of the most thrilling minutes of their lives, shoppers ran through a huge warehouse full of high-end merchandise, grabbing as much as their cart could handle. For the fourth consecutive year, PSCU sponsored the Credit Union Magic Minute™ as part of its loyalty program. Nine teams won an all-expenses paid trip to Chicago, along with prizes from the shopping spree. This year, two teams ran the dash to benefit non-profit organizations.

Credit union members from APCI Federal Credit Union (Lehigh Valley, Pa.); Baltimore County Employees Federal Credit Union (Towson, Md.); Citadel Federal Credit Union (Exton, Pa.); Founders Federal Credit Union (Lancaster, S.C.); GTE Financial (Tampa, Fla.); Tinker Federal Credit Union (Oklahoma City, Okla.); and TruMark Financial Credit Union (Fort Washington, Pa.) were selected in random drawings held during the sweepstakes period. Each team loaded up an average of $5,000 worth of items, including MacBook Airs, TVs, game systems, cookware, Go-Pros and iPads.

PSCU also awarded a place at the Magic Minute starting line to two special teams. The first spot went to the credit union with the highest participation in the sweepstakes by its cardholders. The team of dashers from American Airlines Credit Union (Fort Worth, Texas) selected Warlick’s Warriors as the recipient of its shopping haul. The CUSO also partnered with former NFL defensive tackle Anthony ‘Spice’ Adams, who ran on behalf of SOS Children’s Villages Illinois. Adams’ shopping haul was donated directly to the four sites at SOS Children’s Villages Illinois as part of the organization’s Holiday Giving Program.

“Credit Union Magic Minute is a fun way to use PSCU’s Total Member Loyalty rewards program to engage members and build relationships,” said Annie Cox, VP of Credit Union Growth Solutions for PSCU. “Creating the opportunity to give back to two non-profits, especially during the holiday season, is an added bonus.”

Representatives from each respective credit union made the trip to Chicago with their winning team, further strengthening the relationship between the member and their credit union. According to several credit unions in attendance at the event, Magic Minute represents the credit union philosophy that members are not just a number, and that their loyalty is truly appreciated.

PSCU teamed up with Hinda Incentives – the merchandise fulfillment partner for PSCU’s CURewards program – on the sweepstakes for the fourth year. For more information on the Credit Union Magic Minute, visit

About PSCU

Established in 1977, PSCU (St. Petersburg, Fla.) is the nation's leading credit union service organization (CUSO). The company was recognized as CUSO of the Year in 2016 by the National Association of Credit Union Service Organizations. PSCU’s products, financial services solutions and service model collectively support over 850 Owner credit unions representing more than 20 million credit, debit, prepaid, online bill payment and mobile accounts; protect over 2 billion transactions annually from fraud; and optimize credit union performance and growth. Comprehensive 24/7/365 member support is delivered through call centers located throughout the United States. For more information, visit