Credit unions possess a deep pool of data about the performance of their card program portfolios and members’ spending behaviors. How to make sense of that information greatly impacts marketing strategies.
PSCU’s Advisors Plus marketing services team uses data-driven methods to assist over 400 Owners develop winning growth strategies each year. From increasing credit card loan outstandings to acquiring new members or sparking activation and usage of accounts, Advisors Plus consultants apply proprietary data mining and predictive analytics modeling to fine tune campaigns that deliver maximum results at minimal cost.
Advisors Plus provides an expert supplement to Owners’ internal marketing and branch sales initiatives.